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Hotel search - TripAdvisor and Trip.com - booking

Guest Ratings Hold More Weight Than Brand Value, Expedia Study Finds

Seattle, Wash.—A new study of more than 900 consumers found that when it comes to hotel property selection, price and guest ratings carry more...
Gen Z travelers

Study Reveals How Marketers Can Cater To Gen Z Travelers

Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Google Assistant

Expedia Launches First Action for Google Assistant

Nearly one in five U.S. adults have access to a smart speaker and adoption of these voice-powered devices has grown to 47.3 million adults...
Airplane - air travel - international travel

Expedia Data Shows Hotel Preferences of Chinese Travelers

SEATTLE—Expedia Group and market research company Ipsos today released findings from the Hotels.com Chinese International Travel Monitor (CITM) survey. Conducted in May 2018, the...
Guestroom

Expedia Study Reveals Hotel Guests’ Top Annoyances

BELLEVUE, Wash.—A recent study conducted on behalf of Expedia by Northstar Research Partners takes a deep dive into what behaviors and situations annoy travelers...