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U.S. Hotel Results - November 2019

The 10 Most Valuable Hotel Brands in the World

Hilton is the world's most valuable hotel brand, according to a new report from Brand Finance, an independent brand valuation consultancy. The company's brand...
Hotel search - TripAdvisor and Trip.com - booking

Guest Ratings Hold More Weight Than Brand Value, Expedia Study Finds

Seattle, Wash.—A new study of more than 900 consumers found that when it comes to hotel property selection, price and guest ratings carry more...