Ryan McBride
Developing Narratives for Themed Destinations
Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull...
Authentic Hotels Are Not a Myth
The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the hotel industry. That is now changing, as more hoteliers recognize...
Designing for the Digital Native: Generation Z
While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this demographic are barely out of high school, but the traits...