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Rod Jimenez

Rod Jimenez, CEO of SHR, has a long history in the hospitality industry technology space, starting with Webvertising, the company that created the iHotelier central reservations system. In 2004, he co-founded Whiteboard Labs, which merged with Sceptre Hospitality Resources in 2012, and rebranded to SHR in 2015. Jimenez has been successfully leading the new company through impressive growth since then.
guest satisfaction

How Hoteliers Can Maximize Revenue and Engagement Along the Entire Guest Journey

As the hotel industry emerges from the COVID pandemic, it’s clear that the desire for travel has not diminished these past two years. However, today’s guest expectations have never been greater. The hotel owners...
Miami Traffic

Hotels Will Help Spark Economic Recovery

While watching the novel coronavirus and subsequent pandemic work its way across the globe, it was incredible to see the speed with which travel and tourism—one of the world’s largest industries—ground to a halt. Just...