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Mimi Oliver

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Mimi Oliver is chief executive officer of WaterWalk, a flexible lodging brand. Oliver is a ground-up WaterWalk expert, having learned from her grandfather and founder of WaterWalk, the late Jack DeBoer. Over the years, she has worked in most business units of WaterWalk, led the introduction of their Generation 2.0 concept and has raised over $110 million in equity and over $125 million in debt for the company. Oliver was recently recognized as a “Female Force in Hospitality and Real Estate” by International Hospitality Media and participated in the Wall Street Journal’s roundtable of Most Influential Women in Hospitality.

Shift in Strategy: Four Bleisure Must-Haves That Hotel Brands Should Consider

As we continue to notice a rise in blended travel models such as remote work, “bleisure” travel, and full-time nomads, hotel brands will need to rethink everything to cater to these travelers. With nearly...