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Ford Blakely

Ford Blakely is the founder and CEO of Zingle Inc. As a frustrated consumer with an entrepreneurial spirit, Blakely sought to figure out an easier and faster way to order his latte in the morning. He did—and in 2009, Zingle was born as the first two-way, business-to-customer communication platform. Today, leading brands across different verticals, including hospitality, food & beverage, retail, and more,, use Zingle to increase efficiency, improve operations, and delight their customers.
service recovery

Service Sells: The Psychology of Service Recovery in Hospitality

Consumer psychology is a fascinating thing. Brands across industries harness the deeply rooted needs, desires, and even fears of the public to sell things that, in some cases, we simply don’t need. These companies...