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Cheryl S. Durst

Cheryl S. Durst, Hon. FIIDA, is the executive vice president and CEO of IIDA. She is committed to achieving broad recognition for the value of design and its significant role in our society.
Detroit Foundation Hotel (Courtesy of Simeone Deary Design Group)

Defining the 2019 Hotel Lobby

In today’s experience-driven world, one size no longer fits all. Guests want hotels to pay close attention to their individual needs and desires. To create a truly customized stay, hoteliers must first consider what...