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Alex J. Cisneros joined Red Roof as Senior Vice President, Revenue Generation in 2019. Alex leads the Revenue Management and Analytics teams, charged with helping to grow revenue and evolving the infrastructure to better support brand strategies. Most recently, Alex served as the Vice President of Revenue Generation for Wyndham Destinations leading all aspects of the revenue generation process including Revenue Management, Marketing, Analytics, Call Center and Distribution for over 20 brands. Previously, Alex spent nearly a decade working in Transportation, Telecommunications and Consulting for publicly traded companies and startups. A native of Ecuador, Alex holds a BA in Economics from Rutgers University and a MS in Management and Hospitality from Fairleigh Dickinson University.