High currency values, an unstable political climate, and negative news coming out of the U.S. have weakened U.S. inbound travel, according to Brand USA. Intent to travel to the U.S. grew just one percent between 2015 and 2016, and missed its stated annual goal of 67 percent by 7 percentage points. Brand USA says the high value of the dollar is primarily to blame, but political news has had a negative impact on Mexican and German travelers. Read more here.
