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Staying Independent in the Age of Soft Brands

Stash Hotel Rewards CEO Jeff Low has seen it happen time and again. As major hotel companies ramp up their soft-branding efforts, more and...

Stash Hotel Rewards Grows to 10 Properties in Texas

Stash Hotel Rewards, a point-based rewards program for independent hotels, today welcomed two new Texas partner hotels—the AT&T Executive Education and Conference Center in...

Independent Hotel Loyalty Program Makes Big Revenue Difference

PALO ALTO, Calif.—A study published in the Cornell Hospitality Report identifies a substantial increase in spend and stay frequency after a guest enrolled in...