Tag: mobile strategy
IHG Launches Mobile and In-Hotel Digital Tech Pilots
InterContinental Hotels Group is trialling and rolling out several digitally-driven innovations to provide a more personalized and interactive experience for guests. The announcement follows...
Starwood’s Digital Initiatives Connect with Guests
If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile...
Establishing a Mobile Strategy
Many hotel brands are so eager to get involved with mobile—mobile marketing, mobile booking, mobile services, etc.—that they don't stop to consider what that...