Tingting Duan
Pre-COVID Performance of Soft-Branded Hotels
Before the COVID-19 pandemic devastated hotel performance trends across all property types, soft brands were continuing to deliver hardline results at a pace that exceeded that of their traditionally branded counterparts.
This article explores soft...
Sharp Demand Growth Drives Record-High Occupancy for U.S. Airport Hotels
As demand in the U.S. airport hotel market continues to rise, will the pricing power of hotels begin to accelerate? The STR analyst team answered that question and more with five insights into airport...