Robert Mandelbaum and Paul Isaacson
Robert Mandelbaum is research director for CBRE Hotels Research. Paul Isaacson is senior vice president of hotel advisory and valuation services in the Atlanta office of CBRE. To evaluate your hotel’s affiliation costs and market positioning, visit pip.cbrehotels.com/publications-data-products/benchmarker or email paul.isaacson@cbre.com.
The Third Alternative: Soft Branding Has Emerged as a Compelling Compromise Between Core Branding...
Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known...