Lou Plasencia and Robert Wiemer of The Plasencia Group
Lou Plasencia is the chairman and CEO of The Plasencia Group, a lodging investment advisory and consulting firm founded in 1993. The Plasencia Group offers investment sales, asset management, development and renovation management, debt and equity sourcing, and advisory services to hotel and resort owners and lenders throughout North America. Robert Wiemer leads investment sales engagements for The Plasencia Group throughout the United States. Since joining the lodging investment and advisory firm in 1994, Wiemer has coordinated the disposition of over $2 billion in hospitality assets across the country, and has advised on more than 100 dispositions in Texas alone.
When to Consider an Open-Bid Auction or Sealed-Bid Sale to Liquidate a Lodging Asset
Lodging asset owners and lenders have options when the sale of a distressed asset is required due to market dynamics like those in today’s economic environment. An owner looking to exit an asset swiftly...