The data has spoken. In 2016, sweeping uptakes in occupancy, average daily rate (ADR), and revenue per available room (RevPAR) revealed that independent hotel properties outperformed their branded brethren. Now, we find ourselves at the point in the lodging cycle where the non-branded universe is showing stronger growth rates than the chains. This is excellent news for investors and owners of non-branded hotels. To put this into context, brands and chains dominate the U.S. hotel … Continue reading Why Independent Hotels Are Thriving