Rockville, Md.—Kalibri Labs released results from a new study that reveal a consumer shift in favor of hotel brand websites versus online travel agencies (OTAs) compared to historic growth trends. The change in consumer preference took place during recent promotional campaigns to attract new loyalty members with incentives to book direct. The study also revealed increased revenue for hotels during the campaign period examined in the study. “This shift in consumer behavior is positive news … Continue reading Research: Book Direct Campaigns Drive Consumers To Hotel Websites vs. OTAs