Red Lion Hotels Corporation (RLHC) announced plans for realigning its brand portfolio. The news follows the September 2016 acquisition of Vantage Hospitality’s hotel franchising business from which the company acquired approximately 1,000 franchise hotel agreements nationwide and added more than 59,000 rooms. “Our company has undergone a significant transformation over the last six months,” said RLHC President & CEO Greg Mount. “Through our brand realignment, we have ensured that each brand has a unique position in the market, while providing owners … Continue reading Red Lion Plans Brand Realignment