IRVING—La Quinta Holdings announced its new, integrated marketing campaign to support the launch of enhancements to its award-winning loyalty program, La Quinta Returns, including the debut of its “Winning @ Business” television and digital campaign. The launch of the enhanced La Quinta Returns loyalty program includes travel industry firsts, generous and exclusive benefits, and innovative features. The new program gives members more freedom when redeeming points, more convenience while on the go, more ways to … Continue reading La Quinta Launches Enhanced Loyalty Program