The most important distribution channels you have are walk-up, direct, and drive-by business from your local market. The strongest performing hotels shoot for at least 50 percent via direct local. Here’s how to do it. There’s an old rule called the Pareto principle (also known as the 80–20 rule), which means that roughly 80 percent of the effects come from 20 percent of the causes. For example, you may have heard that 80 percent of … Continue reading How Hotels Can Build a Local Market Base