For the past four years, the opening of dual-branded properties has been very popular among hotel developers. The perceived benefits of building a property with two or more brands are many: Two reservation systems to channel business to the property Two brands that will appeal to different demand segments in the market Enhanced ability to maximize land density 
requirements Efficiencies in the construction of the facility 
(e.g., one laundry room for two hotels) 
Efficiencies in … Continue reading Dual-Branded Hotels: Beware Expectations of Significant Operating Efficiencies