Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise—which is to create a sustainable source of new customers, nudge past customers to rebook, and reduce the cost of delivering exceptional customer service. Most hotel brands are among the disappointed. While digital is a significant portion of revenue for these brands, it is generally not meeting the expectations of hotel … Continue reading Best Practices for Growing Direct Booking Revenue