PARSIPPANY, New Jersey–Wyndham Hotels & Resorts announced the expansion of its Manufacturer Direct program. First launched in 2022 for Days Inn by Wyndham, the program—now available to Ramada by Wyndham and Microtel by Wyndham franchisees—helps hotels undergoing renovations save an average of 20 percent or more in cost versus traditional renovation programs.
Built on the pillars of driving greater transparency, value creation, and owner engagement throughout the renovation process, Wyndham’s Manufacturer Direct program enables owners to take a hands-on approach to renovations, giving full line of sight into costs and lead times while unlocking substantial savings.
“We take an owner-first approach to franchising, and our Manufacturer Direct program delivers on greater transparency and higher savings in the renovation process, particularly for franchisees who want to be more hands-on and don’t require the support and services of our more traditional offerings,” said David Kellam, vice president Design and Construction, Wyndham Hotels & Resorts. “By enabling hotels to order everything directly and serve as their own project manager, we’re helping them unlock substantial cost-savings—as much as $50,000 on a 90-room Days Inn renovation—all while delivering an updated, high-quality, modern guest experience that aligns with Wyndham brand standards.”
Elevated Designs, Transparent Savings
Wyndham’s Manufacturer Direct program makes it easy for franchisees to adopt the latest brand designs while helping ensure compliance with Wyndham brand standards. Among the room packages currently available:
- Days Inn by Wyndham—Dawn
Helping Days Inn make every day brighter for its guests, the Dawn room design takes its inspiration from the sun featuring bright and airy rooms with signature, sun-centric art of local landscapes and attractions. Furniture and fixtures are light and modern, emphasize in-room connectivity, and feature vibrant pops of yellow throughout. Franchisees interested in seeing how Dawn will look in one of their existing rooms can generate a preview by uploading a photo to Wyndham’s new AI-driven Hotel Room Restyler. A full Dawn room package through Wyndham’s Manufacturer Direct program costs approximately $2,400 per key for all furniture, fixtures, and soft goods, with packages available in single king and double queen configurations.
- Ramada by Wyndham—Ruby
Anchored by Ramada’s commitment to helping guest sample the world, the Ruby room design is a modern and elevated re-imagination of one of the world’s most globally recognized brands. Featuring sleek bedding, dark woods, and thoughtfully placed notes of red, rooms help to immerse guests in local culture through dramatic, regionally inspired art and other touches. A full Ruby room package through Wyndham’s Manufacturer Direct program costs approximately $2,600 per key and is available in single king and double queen configurations.
- Microtel by Wyndham—Moda
Showcasing Microtel’s modern yet minimalist aesthetic, the Moda room is designed to maximize space and efficiency while elevating the guest experience. Featuring stylish, space-conscious furnishings; crisp, modern bedding; and energizing hues of blue and yellow, rooms are a quiet and welcoming respite for travelers eager to escape the chaos of the day-to-day. A full Moda room package through Wyndham’s Manufacturer Direct program costs approximately $2,800 per key and is available in a double queen configuration.
Solutions for Owners
In addition to offerings through its Manufacturer Direct program, Wyndham franchisees can still access more traditional renovation programs through its Procurement Service Providers (PSP). Doing so allows franchisees to customize their approach to renovations, ideal for those who are navigating complex renovations, juggling several projects, or wanting to have a less active role in the process.
PSPs allow franchisees complete control to customize their level of support and offer different levels of pricing. Service options may include placing orders and managing distribution, assisting with layout and design, or even starting to finish project management support overseeing every detail of a renovation from budget to timeline, design, and everything in between.
“We recognize that no two hotel owners are the same and because of that, renovation needs, including third-party support and assistance, are going to vary from one hotel to the next,” added Kellam. “With the addition of our Manufacturer Direct program, Wyndham now has one of, if not the most, robust offerings for franchisees looking to renovate their hotels. What’s more, regardless of which path a franchisee chooses, they can rest easy knowing they’re getting high-quality products that conform with their brand’s specific standards.”
