W Hotels to Make Dutch Debut

AMSTERDAM—Starwood Hotels and Resorts Worldwide announced it will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015. Owned by STAG Europe (Grafenau) BV, the hotel will be located on the Dam Square in the heart of Amsterdam, behind the Royal Palace and just steps from the city’s iconic canal district.

“We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world,” said Michael Wale, president, Starwood Hotels and Resorts, Europe, Africa and Middle East. “The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene.”

W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by award-winning practices OFFICE WINHOV of Amsterdam and Tel Aviv-based BK Architecture, including full restoration of historical elements combined with a new, contemporary design.


W Amsterdam will feature 169 guestrooms, including 10 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and enjoy a cocktail in the W Living Room. Guests and locals alike will appreciate W Amsterdam’s rooftop restaurant and destination bar, which will provide views over Dam Square and the city lights.

The hotel will also offer 480 square meters of meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, W Amsterdam will boast FIT fitness center and WIRED 24-hour business center.

“We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam,” added Liran Wizman, owner and CEO of STAG Europe (Grafenau) BV. “With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam’s position as a world-class destination for international travellers and global jet-setters alike.”