DENVER—Autograph Collection announced that Denver’s The Brown Palace Hotel and Spa, has joined its portfolio of independently owned and operated properties. In conjunction with its 120th anniversary this month, The Brown Palace Hotel and Spa is the 35th property to be added to Autograph Collection’s growing roster of hotels. Open for business every day since its inception in 1892, The Brown Palace joins the company of properties including Turnberry Isle Miami in Miami, Florida, The Algonquin Hotel in New York, New York, the Cosmopolitan of Las Vegas in Las Vegas, Nevada, and The Saint Hotel in New Orleans, Louisiana. The hotel will continue to be operated by Quorum Hotels & Resorts, which has been involved with The Brown Palace since 1987.
“We’re thrilled to be a part of the distinguished Autograph Collection,” said Marcel Pitton, managing director of The Brown Palace Hotel and Spa, in an announcement. “By tapping into the powerful distribution channels of Marriott International, while allowing The Brown Palace to continue to trade upon its iconic name and history, we believe that the Autograph Collection affiliation positions the Brown Palace perfectly for future success.”
Each Autograph Collection hotel possesses its own distinct identity. Joining Autograph Collection allows The Brown Palace to further showcase its legacy. Through the partnership, the hotel will gain access to Marriott International’s global sales and marketing channels, including the award winning Marriott Rewards loyalty program.
“Being a part of Autograph Collection provides a great opportunity for The Brown Palace to maintain our unique identity and share our history with an expanded network of dedicated travelers looking for extraordinary experiences,” said Tony Farris, Chairman/CEO and Principal of Quorum Hotels and Resorts.