Tag: wellness
IHG Grows EVEN Hotels With Two Dozen Planned Properties Worldwide
IHG (InterContinental Hotels Group) continues to grow EVEN Hotels, a brand created with wellness at its core. Initially launched in the United States, EVEN...
Stepping Up for Runners
As long-distance running season gets underway, hotels can market to marathon runners and other athletes by providing race-day amenities and a comfortable home-away-from-home atmosphere....
Why Wellness Tourism Should Be Part of a Destination’s Marketing Strategy
Wellness has many dimensions—physical, mental, holistic—and means something different to everyone. Regardless of how wellness takes root, it’s becoming more of a focus in...
Fast Forwarding the Modern Hotel Gym With Digital Fitness Content
Hotel gyms and health clubs were once forgotten spaces tucked out of sight and out of mind, under-resourced and under-used by hotel guests. However,...
How Changes in Hotel Revenues Suggest Changes in Guest Preferences
From the high-tech preferences of Generation Z to the experiential bent of millennials and the health and wellness inclinations of Baby Boomers, hotels continually...