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Marketing costs

Earn More Loyal Guests by Getting Reservation Sales and Marketing Teams on the Same...

For decades, the reservation sales team has been the last stop at the morning debrief in terms of understanding how a hotel is performing...

Best Western Hotels & Resorts Partners with Givex

Givex, a cloud-based customer engagement solution that helps to streamline business operation from end-to-end, has announced its partnership with Best Western Hotels & Resorts,...
Tablet in the guestroom

For In-Room Technology, Look to the Living Room

Connected technology is advancing quickly and hotels must be ready to meet or exceed the experiences guests have in their homes. Consumer trends show...
Guest experience

Back To Basics: Elevating the Guest Experience Starts With Mastering the Essentials

Hotel guests have never been happier. That’s not just a lofty statement—it’s a trend that J.D. Power reported in its 2018 North American Hotel...
Business traveler using a hotel app

J.D. Power: Travel Industry Apps Lag in User Satisfaction

COSTA MESA, Calif.—As travel apps rapidly replace everything from boarding passes to car rental and hotel room keys, many such apps are falling short...
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