Tag: social media
How Facebook is Adapting to be More Competitive for Hotels
Sharing content on a hotel’s Facebook page without paying to promote doesn't typically generate much of a return—if any—for hoteliers. That's thanks to the...
Curio Collection By Hilton Debuts “Are You Curious?” Quiz
The Curio Collection by Hilton is helping travelers dig into their love of exploration. Through consumer research, the brand discovered that people are seeking unique...
InterContinental Chicago’s New Social Intelligence Tool
When he was appointed General Manager of the InterContinental Chicago Magnificent Mile nearly a year ago, Ronald Hoogerbrugge had already amassed 20 years of...
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...
These Are the OTAs People Are Talking About On And Off Social Media
NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...