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Social media

Social Media Hits and Misses

Social media connects our world, providing travelers a means to explore places and cultures before actually experiencing them. An account, hashtag, or a single...
SIX Travel

SIX Travel App Enables Booking via Instagram Stories

NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...
Steve Kaufer, CEO, introduced the new TripAdvisor travel feed on Sept. 17, 2018 in New York City.

TripAdvisor Will Launch a Site Later This Year with a New Social Feed

NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....
Guest Feedback

Six Missteps to Avoid When Capturing and Actioning Guest Feedback

In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
influencers

Five Tips for Incorporating Influencers Into Marketing Strategies

Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
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