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Guest feedback study

Three Tips for Keeping Up With Guest Feedback

Hotels today must keep up with guest feedback in real-time across a myriad of platforms ranging from social media to online review sites. Bruce...
Businessman walking in hotel lobby with suitcase and using his smart phone. Male business traveler in hotel hallway with cellphone and luggage.

Five Guest Engagement Strategies—and How Much Staff Effort They Require

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
Social media

Social Media Hits and Misses

Social media connects our world, providing travelers a means to explore places and cultures before actually experiencing them. An account, hashtag, or a single...
SIX Travel

SIX Travel App Enables Booking via Instagram Stories

NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...