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Hotel Forecast Toolkit

The Role of Revenue Performance in the COVID-19 Rebound

The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their...
2021: The Light at the End of the Tunnel

Revenue Management: Not Just a Difference-Maker, but a Game-Changer

After a long and dark year of unprecedented challenges, continuing vaccine rollouts and declining COVID numbers finally bring into view a much-needed light at...
St. Pete Beach — beach market

Finding Business in 2020: Capturing Demand in Beach Markets and Beyond

Since the pandemic’s low point in mid-March when COVID-19 began prompting shutdowns and travel restrictions in the United States, STR recorded just three instances...
HR team reading CVs, shortlisting and selecting new candidates for job interview

Five Things Hoteliers Should Know About Maintaining Business During the Pandemic

Almost a full year into the COVID-19 pandemic, the hotel industry continues to see drastic changes. To survive, hotels that are welcoming back guests...
Asset Value

Invest in Smart Revenue Management to Protect the Bottom Line and Asset Valuation

As the aftershocks of historically low demand resonate across the industry, hoteliers can expect another year of disruption in 2021. This time changes will...
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