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Hotels—Not OTAs—Own the Data That Makes the Difference

Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience....

Conversion is King For Marketing and Loyalty Initiatives

For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...

How the Components of Labor Costs Affect Hotels’ Bottom Lines

Per the Bureau of Labor Statistics, the average hourly compensation for a hospitality industry employee increased by 3.6 percent in 2016. In the hotel...

Ask Anthony: Growing Profits at an Over-Performing Property?

Anthony Melchiorri, hotel fixer and host of Travel Channel’s Hotel Impossible, loves dishing out advice through "Ask Anthony." From sharing best practices to tackling...

10 Traits of an Ideal Revenue Manager

With recent improvements in technology and a focus on acquisition cost, the defining characteristics of today’s ideal revenue manager have changed—and through our work...
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