Tag: Millennials
Choice Explores the Millennial Mindset in New Survey
In a new study, Choice Hotels has revealed travel habits of millennials. Polling 1,000 U.S. adults, ages 18-65 in partnership with The Center for...
Millennials Have Youth, Baby Boomers Have Time and Money
Hotels are going sleek and techie to woo millennials. But it’s the baby boomers who have the promise to keep brands’ pulses racing throughout...
Hotel Loyalty Programs: No Longer Just About Building up Points, Status
NEW YORK—Two-thirds (66 percent) of millennial high-frequency travelers rate “unique rewards” as an important factor when choosing a hotel loyalty program, compared with just...
7 Things You Probably Didn’t Know about OTA Customers
Everyone knows, or thinks they know, a lot about OTA customers: They're value conscious, brand agnostic shoppers who spend a lot of time searching...
10 Ways to Appeal to Millennial Travelers
To gain a larger market share of younger tech- and design-savvy travelers, all the major hotel brands have been introducing next-generation prototypes and some...