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Working With Professional Sports Teams

Steve Conklin is a busy man year round, but his workload picks up during football and hockey seasons. As director of sales and marketing...

Grand Traverse Resort’s Triple-Threat Marketing Approach

Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.

Holiday Inn Resorts Catering to Kids

ATLANTA—IHG’s (InterContinental Hotels Group) Holiday Inn Resort Brand recently launched a Kid Classified marketing campaign to figure out what kids and parents really want...

The Standard Hotel in Hot Water Over Recent Ad

Boutique and luxury hotels often make a splash with eye-catching, envelope-pushing ad campaigns in glossy magazines. But The Standard, an Andre Balazs Property in...

Renaissance Hotels Launch Interactive Online Game

Last year, Renaissance Hotels rolled out a global ad campaign that encouraged guests to "Live Lift to Discover." To continue promoting that message, the...