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Marketing costs

Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions

Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
Bobby Orr Suite - Ames Boston - Themed suites hotels

Positioning Themed Suites as Lucrative Assets

When done right, themed hotel rooms that cater to niche interests can be a major draw for guests who share those passions. These offerings...
Paid search

Five Actions To Boost Bookings With Paid Search

Paid search is one of the most effective ways for hoteliers to drive traffic and secure bookings. By leveraging the digital billboards of Google...
Gen Z travelers

Study Reveals How Marketers Can Cater To Gen Z Travelers

Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
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