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Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels

Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Accor Live Limitless

Accor Creates New Lifestyle Loyalty Program: Accor Live Limitless

Accor announced today a shift of its loyalty program into a fully integrated global platform incorporating rewards, services, and experiences across the company's entire...

Wyndham Rewards Announces Expanded Services and New Features

This morning, Wyndham Hotels & Resorts announced the launch of several new features for their Wyndham Rewards loyalty program. Based on the needs of...
Todd Hricko Hard Rock

It’s All About the Music: Checking In With Hard Rock’s Todd Hricko

Todd Hricko, Hard Rock International’s senior vice president and head of global hotel development, oversees the development of hotels for the entire brand, which...
Caesars Rewards

Caesars Entertainment Introduces Caesars Rewards Loyalty Program

LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its loyalty program effective Feb. 1, 2019. With more than 55 million...
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