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Global Business Travel Market

Study: Brand USA Marketing Drove Record International Visitor Spending

WASHINGTON—A new report by Oxford Economics shows that the marketing efforts of Brand USA, the destination marketing organization for the United States, are generating...
International tourist arrivals

International Tourist Arrivals Reach 1.4 Billion Two Years Early

MADRID—International tourist arrivals grew 6 percent in 2018, totaling 1.4 billion, according to the latest UNWTO World Tourism Barometer. UNWTO’s long term forecast issued...
Brand USA's United Stories mobile content creation lab

Brand USA Collaborates With Global Influencers To Tell ‘United Stories’

BELLE FOURCHE, S.D.—Brand USA, the destination marketing organization for the United States, has launched United Stories, a mobile content creation lab that will travel...
Yellowstone National Park - National Parks

Brand USA’s National Parks Film Expected To Drive International Tourism

WASHINGTON—Brand USA, the destination marketing organization for the United States, this week released the results of a return on investment (ROI) study conducted by...
Visit U.S. Coalition

Industry Groups Form ‘Visit U.S.’ Coalition to Increase International Travel

The United States Travel Association has partnered with several tourism industry groups to launch a broad-based coalition, Visit U.S., to work alongside the president to grow...