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How Business Travelers Buy: Hotel Pricing in a Social World

There is more information than ever before at the point of purchase for a hotel stay. With ratings, reviews, price, brand, and TripAdvisor rank, consumers can get a full picture of the value of a hotel as compared to others in the market. Understanding how consumers use all of the information at the point of purchase to assess value...

Getting to the Points

Last October, Deloitte and Touche surveyed more than 4,000 travelers to assess customer loyalty in the hotel industry. The results revealed that loyalty programs have little to no impact on the purchasing decisions of travelers and actually help drive brand-switching behavior. To win over guests and create long-term loyalty, the report said, hotels would do better stepping back from...