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Loyalty Program

CBRE: Loyalty Programs Should Help Soften Impact of Economic Downturn on Hotel Sector

A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls...

Choice Hotels Releases Findings from 2022 ESG Report

ROCKVILLE, Maryland—From technology to conserve energy and water to diversity goals for hotel ownership, the 2022 Environmental, Social, and Governance (ESG) Report released by...
Green Collection

Global Hotel Alliance Launches Green Collection

DUBAI—UAE-based Global Hotel Alliance (GHA) has launched its Green Collection, bringing under one umbrella nearly 200 hotels, resorts, and palaces operated by GHA hotel...

Banyan Tree Management Relaunches as Aperture Hotels

ATLANTA—Officials of the former Banyan Tree Management announced that the company has relaunched as Aperture Hotels. The new company will continue to provide hotel...

Branching Out: CoralTree President Tom Luersen’s Journey From Cutting Grass to Cutting Deals and...

Like many in the hospitality business, CoralTree Hospitality Group President Tom Luersen grew up in the industry. In his case, that formative experience was...
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