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Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or,...

Archer Hotels’ Fictional Host Elevates the Brand Experience

When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration...

Hotel Operators as Brand Stewards

During my tenure in the hospitality industry, I’ve worked both onsite as the director of sales and marketing for several hotels, as well as...