Tag: franchising
Marina MacDonald Shares Keys to Franchising Success
With more than 25 years of experience in sales and marketing, Marina MacDonald, CMO at Red Roof Inn since 2014, has seen plenty of...
The Origins and Growth of Franchising in the Hotel Industry
The origins of hotel franchising can likely be traced to the formation of a quality-standards-based marketing cooperative by seven motor court owners nearly 80...
Extended Stay America to Begin Franchising
Yesterday at the NYU International Hospitality Industry Investment Conference, Extended Stay America hotels (ESA) announced the brand’s next five-year growth strategy, anchored by its first ever franchising...
Steve Joyce on the Issues Facing Franchising
All hell is breaking loose in the franchise world, but it’s made for an exciting year thus far for Choice Hotels CEO Steve Joyce,...
U.S. Adds 30,250 Franchise Jobs in December
ROSELAND, N.J.—U.S. private-sector franchise jobs increased by 30,250 during the month of December 2013, according to the ADP National Franchise Report.
Broadly distributed to...