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The Risks, Rewards of Converting Historic Buildings into Hotels

Converting historic buildings into hotels is a strategy that can economically benefit enterprising hotel owners, operators, and investors. A well-executed historic renovation project combines...

Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this...

Pillow Talk: The Rising Pillow Menu Trend

Guests may devour your property’s breakfast program, make good use of the fitness center, and enjoy the local nightlife. But at the end of...

Local Art Engages Hotel Guests

As guests increasingly seek authentic experiences linked with their destination of choice, it has become more important for hotels to embrace their local communities....

The Change-Up: Projects Appealing to Guests, Locals

When Grand Ventures Hotel bought the Red Lion in Portland, Oregon’s Lloyd District in 2013, the development team saw something brewing on the east...