Tag: brands
Chip Ohlsson on the Importance of Brands in Today’s Lodging Market
Wyndham’s chief development officer, Chip Ohlsson, has always been drawn to hospitality. “I like working with people and making sure everyone’s happy,” he says....
Independently Minded: The Power of Soft Brands
So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...
Living in a Brand-Powered World
Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent...
Six Things To Consider When Choosing a Franchise
Choosing a franchise is no simple task. Hotel owners must consider everything from their targeted market segment to the status of the hospitality company...
Properties on a Mission: B Hotels & Resorts CEO Ayelet Weinstein
When she began building her career in multi-family real estate, the CEO and founder of B Hotels & Resorts, Ayelet Weinstein, didn’t even have...