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Event Coverage: BWH Hotel Group to Double Aiden Brand Portfolio in 2023

PHOENIX—BWH Hotel Group is expanding its upscale boutique brand, Aiden, as the brand is set to grow by over 200 percent in the years...

Aiden Hotels: Boutique Experience With Bold Personality

Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...
Aiden Best Western sponsored content

Aiden Hotels: Boutique Experience With Bold Personality

Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand—Aiden®. With over 38 spectacular locations open and...
Aiden @ Denver West

Aiden @ Denver West/Golden Opens by Best Western

GOLDEN, Colorado—Best Western Hotels & Resorts opened the Aiden @ Denver West/Golden in Golden, Colorado. Aiden offers guests access to boutique, resort, and upscale...
Aerial view of Phoenix, Arizona, skyline as seen from Scottsdale

Best Western’s Aiden Hotel Brand Arrives in Scottsdale, Arizona

PHOENIX – Best Western Hotels & Resorts announced the opening of its newest Aiden hotel in Scottsdale, Arizona, offering travelers a boutique, resort, and...
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