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Aiden by Best Western Opens Third U.S. Property in Warm Springs, Georgia

Aiden by Best Western Warm Springs Hotel and Event Center
PHOENIX — Best Western Hotels & Resorts this week announced the opening of Aiden by Best Western @ Warm Springs Hotel and Event Center in the southern town of Warm Springs, Georgia. This is the brand's third U.S. property to open since Best Western launched the boutique hotel concept in 2018. “Aiden hotels offer travelers a unique stay experience in...

Best Western’s CEO and Board Chair on Their Approach to Growth and Relationships

Best Western Sadie Rendering
There is a significant amount of overlap in the interests of Best Western Hotels & Resorts (BWHR) longtime President and CEO David Kong and its Board Chair Anthony “Tony” Klok, who is a Rebel Hospitality principal and BWHR owner. The two spoke to LODGING at the 2019 Best Western North American Convention and Global Conference about how flexibility and...

Best Western To Open Aiden Hotel in Cape Cod

Best Western Hotels and Resorts Aiden
PHOENIX — Best Western Hotels & Resorts is opening an Aiden by Best Western @ Cape Point in the Cape Cod town of West Yarmouth, Massachusetts. The second U.S. property to open as part of the company's new boutique hotel concept, Aiden by Best Western @ Cape Point offers a design that reflects Cape Cod's ocean-side environment. "Cape Cod is...

Best Western’s New Aiden Brand Opens First U.S. Location in Austin

Aiden by Best Western @ Austin City Hotel
PHOENIX—Best Western Hotels & Resorts today announced the arrival of Aiden by Best Western in Austin, Texas. The first U.S. location for the company’s modern, suburban boutique brand, Aiden by Best Western @ Austin City Hotel will reflect Austin’s distinctive vibe while bringing comfort and convenience to guests. Best Western launched Aiden, its upper-midscale conversion brand, along with Sadie, its...