Starwood Hotels & Resorts to Open First Element Hotel in Europe

FRANKFURT, Germany—Starwood Hotels & Resorts Worldwide, Inc. has signed an agreement with Bari Gruppe GmbH & Co. KG to open a new-build Element hotel at Gateway Gardens, Frankfurt`s new city district near the airport. Scheduled to open in 2014, Element Frankfurt Airport marks the European debut of the brand.

Launched in 2008, Element is the only major hotel brand to mandate that all properties pursue LEED (Leadership in Energy and Environmental Design) for high-performance buildings.

“We are proud to partner with Bari Gruppe as we debut the first Element hotel in Europe,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa & Middle East, in an announcement. “We see great opportunities to grow the Element brand in markets such as Germany, where there is a strong demand for affordable and innovative hotel brands. The signing of Element Frankfurt Airport underlines Starwood’s continued commitment to expanding our portfolio globally and particularly in Europe.”


Element Frankfurt Airport’s 133 studios and one-bedroom suites will be feature sustainable elements and include modular furniture, swiveling flat-screen televisions, desks with open shelving, and custom-designed closets. Rooms will also feature fully equipped kitchens and the signature Heavenly Bed.

Other amenities will include a 24-hour fitness center and a meeting room with modular furnishings, a flexible layout, and technology that can be customized. In addition, Element Frankfurt Airport will offer a signature restaurant and espresso bar.

Starwood Hotels & Resorts currently operates 25 hotels and resorts throughout Germany under five of its nine brands. Element Frankfurt Airport will be Starwood’s fifth hotel in Frankfurt, joining Le Méridien Parkhotel Frankfurt, The Westin Grand Frankfurt, Sheraton Frankfurt Congress Hotel and the Sheraton Frankfurt Airport Hotel & Conference Center.