DALLAS, Texas—New data from SiteMinder found that reservations at U.S. hotels before the coming Easter weekend are displaying a significant year-on-year recovery from the volatility of Easter 2025, with booking volumes up 16.94 percent.
Reflecting this growth in demand, U.S. Average Daily Rates (ADR) over the same period have risen by 2.43 percent to $294.85 from $287.86. Meanwhile, the average length of stay for guests at U.S. hotels has increased by 2.53 percent to 2.03 days from 1.98 days, and total room nights booked at U.S. hotels have increased by 19.63 percent.
Additional Findings
Lead times on bookings at U.S. hotels have decreased by 10.89 percent, to 64.05 days from 71.88 days, while cancellations have decreased by 21.04 percent.
SiteMinder’s analysis, based on bookings at the same properties across eight major markets for the Easter period (April 2–6, 2026) compared with the equivalent dates in 2025 (April 17–21, 2025), as measured 17 days before the start of the holidays in both years.
The tendencies in Easter booking data for U.S. hotels aligned with SiteMinder’s findings across eight leading international markets where Easter is a major public holiday, namely—in addition to the United States itself—the United Kingdom, Mexico, Germany, France, Italy, Spain, and Portugal.
Among these, bookings rose by an average of 11.66 percent, total room nights increased by 17.46 percent, and Average Daily Rate (ADR) grew by 1.80 percent across all destinations measured. Cancellations declined year on year, the average length of stay increased to 2.16 days from 2.05 days (up 5.36 percent), and booking lead times shortened to 65.98 days from 70.89 days (down 6.63 percent).
Brian Reising, SiteMinder’s regional vice president of the United States and Latin America, said: “Our data shows that consumers increasingly prioritise travel as an essential experience, and that uncertain conditions can actually increase the desire to travel—exactly as we’ve highlighted in recent reports. This applies particularly around key demand-driving events, such as Easter.”
Reising concluded, ”While the decrease in cancellations signals a less volatile booking environment compared to 2025, this is also a result of travelers booking with more confidence as booking lead times shorten. This means hoteliers will need to detect market signals earlier and respond with greater agility. Likewise, the robust recovery in booking volumes and increased length of stay are, of course, positive, but hotels should avoid sacrificing yield to fill rooms. Rates have remained resilient, rising roughly in line with inflation, but hoteliers must ensure they have effective pricing and upselling strategies in place to leverage peak demand times and maximize revenue.”
