Over the past three years, Red Roof has grown more than 41 percent, reaching a total of 539 locations with 30 more properties scheduled to open this year. The Red Collection, along with Red Roof’s sub-brand Red Roof PLUS+, continue to push the company into the upper-economy and midscale space. As a result of this growth, Red Roof opened a new headquarters in New Albany, Ohio, earlier this year after outgrowing office space in Columbus.
AT A GLANCE:
» Ownership split (U.S. properties) | 122 corporate-owned or managed and 412 franchised
» Rewards program | Redicard
» Length of contract | 30 years
» Contact | Phil Hugh, phugh@redroof.com
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|
| Red Roof Inn Since 1996 | Providing guest savings without sacrificing comfort. Free high-speed WiFi, pet-friendly, enhanced amenities. | Economy | Days Inn, Motel 6, Rodeway Inn, Sleep Inn, Super 8 | Application: $3,000 Royalty: 4.5% GRR Marketing: 4% GRR | 540/41 | 41 |
