Red Roof

Over the past three years, Red Roof has grown more than 41 percent, reaching a total of 539 locations with 30 more properties scheduled to open this year. The Red Collection, along with Red Roof’s sub-brand Red Roof PLUS+, continue to push the company into the upper-economy and midscale space. As a result of this growth, Red Roof opened a new headquarters in New Albany, Ohio, earlier this year after outgrowing office space in Columbus.

AT A GLANCE:
» Ownership split (U.S. properties) | 122 corporate-owned or managed and 412 franchised
» Rewards program | Redicard
» Length of contract | 30 years
» Contact | Phil Hugh, phugh@redroof.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesU.S. Pipeline
Red Roof Inn Since 1996Providing guest savings without sacrificing comfort. Free high-speed WiFi, pet-friendly, enhanced amenities.EconomyDays Inn, Motel 6, Rodeway Inn, Sleep Inn, Super 8Application: $3,000
Royalty: 4.5% GRR
Marketing: 4% GRR
540/4141
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