Pokémon GO

Pokémon GO, summer’s mobile game craze, asks its players to catch ’em all using real-time GPS tracking and camera components. As millions pursue Pokémon—as of press time, the game has been downloaded more than 100 million times—hotels are in turn collecting customers. Properties are offering Pokémon GO packages that include city maps, tours, grab bags, and weekend activities to encourage increased tourism for the surrounding area and increased revenue for the hotel.