WASHINGTON, D.C.—PM Hospitality Strategies Inc. (PMHS) has been selected to operate two of the first Canopy by Hilton hotels. Located in Portland, Ore., (The Pearl District) and Rockville, Md., (Bethesda North – Pike and Rose), both hotels will be developed by The Buccini/Pollin Group. Hilton Worldwide recently launched the new lifestyle brand with the announcement that 11 hotels were in the development pipeline.
“Our experience with lifestyle brands and familiarity with Hilton make us uniquely qualified to be among the first operators of this newly minted brand,” said Joseph Bojanowski, president of PMHS. “From the first 150-room Embassy Suites prototype to our numerous Aloft hotels, PMHS has demonstrated its ability to add meaningful improvements to well respected, specialty hotel brands.”
The upper upscale brand is defined by four essential elements: great neighborhoods; comfort and design; more included value; and a “positively yours” culture.
“Both Portland, Ore., and the outskirts of Washington, D.C., are high-demand destinations for today’s travelers who seek out urban neighborhoods. The Canopy brand, with its local orientation and included value pricing, will be a direct hit for those experience-oriented travelers,” Bojanowski noted.