PHOENIX—Best Western Hotels & Resorts announced today the addition of the BW Premier Collection Pere Marquette Lodge & Conference Center—the 40th property globally to join their rapidly expanding BW Premier Collection portfolio. The BW Premier Collection is Best Western’s soft brand—consisting of upscale, high-quality independent hotels in key markets that deliver exceptional and unique travel experiences, while retaining their design, name, and orientation. BW Premier Collection properties are a fit for discerning travelers seeking a special and unique experience with the benefits of a global hotel brand.
“The BW Premier Collection Pere Marquette Lodge & Conference Center is a welcome addition to the family,” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “The BW Premier Collection presents a tremendous opportunity for independent hotels to be part of our strong global hotel portfolio and gain access to Best Western Hotels & Resorts’ resources. We’re excited to have this architectural masterpiece onboard.”
Located in Grafton, Ill., Pere Marquette Lodge & Conference Center was built by the Civilian Conservations Corps during the Great Depression and opened its doors to the public in 1940. With its transition to the BW Premier Collection, the property will be better equipped to further advance its business, as it gains access to Best Western’s powerful and global infrastructure.