Novotel New York Times Square Debuts New Look

NEW YORK—Novotel New York Times Square is unveiling a dramatic renovation with an exciting $85 million revamp financed by the owners, the real-estate asset management companies Chartres Lodging Group LLC, Apollo Global Management LLC, and Lubert-Adler Partners. The design was led by Stonehill & Taylor, and offers room upgrades, a new restaurant, SuperNova, and an exclusive outdoor Terrace.

“We’re thrilled to debut the ‘new’ Novotel New York today, and look forward to welcoming both new and returning guests to experience an unrivaled view of Times Square,” said Marc Sternagel, general manager. “The revived look of the hotel, combined with SuperNova restaurant and our stunning Terrace, offers locals and visitors alike a reason to create their own New York memories.”

Stonehill & Taylor’s design work starts at the West 52nd Street entrance and carries through to the new Supernova restaurant and outdoor Terrace on the 7th floor.

The redesign of the lobby is inspired by the concepts of celebration and passage of time, both envisioned in reference to the pop culture and calendar-flipping significance of New Year’s Eve in Times Square. The lobby space includes new seating, constant imagery flashing on LCD flat screens, and a smooth check-in experience.


The hotel arrival experience features ambient sound, video art, purposeful materials and lighting that surrounds guests upon entry and transports them to their rooms. Computer-controlled hexagonal LED ceiling panels illuminate in different colors, complementing changing music and sounds throughout the day. The renovation further integrates the lobby and 7th floor public spaces into a fluid space with striking views of Times Square.

Each of Novotel New York’s 480 guest rooms was refashioned in keeping with the hotel brand’s contemporary “Next Room” design theme. Anchored by the backlit headboard of a duvet-covered bed, rooms unfold with sleek furnishings, clean lines, and striking colors. New features include dramatic lighting, 46-inch flat screen TVs, WiFi access, ample workspace with iPad docking stations, and soundproof windows that open and close. Bathrooms are laid out with sleek steel surfaces and spacious glass showers.

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